How Consumers Pick a Hotel: Strategic Segmentation and Target Marketing

by Dennis J. Cahill, Dennis J Cahill, William Winston

Book Overview

Venture through the pages of How Consumers Pick a Hotel to learn the steps of selecting a target and using consumer behavior applications to segment the market to reach your target. Much as a consumer... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0789001845
• ISBN13: 9780789001849
• Release Date: June 1997
• Publisher: Routledge
• Length: 174 Pages
• Weight: 0.65 lbs.
• Dimensions: 0.5" x 5.8" x 8.3"