The Wow Factor: How I Turned One Great Idea and My Unbridled Enthusiasm Into a Golf Revolution

by Barney Adams and John Steinbreder

The founder of Adams Golf and the inventor of Tight Lies, the most popular fairway wood of all time, tells his rags-to-riches story. In the early years of Adams Golf, entrepreneur Barney Adams labored in obscurity. He collected six patents for his golf products, manufacturing fine equipment but enjoying no sales. Everything changed for him and his company in 1996, though, when he invented the Tight Lies fairway wood. Working as a custom fitter, his...

• Format: Hardcover
• Language: English
• ISBN: 160239248X
• ISBN13: 9781602392489
• Release Date: June 2008
• Publisher: Skyhorse Publishing
• Length: 320 Pages
• Weight: 4.00 lbs.
• Dimensions: 0.9" x 6.2" x 9.2"

Customer Reviews

Fun read with an excellent message

As one reviewer already noted, the message regarding the WOW factor is simple, but too often overlooked. Anyone in sales or product development should ask themselves what their WOW factor is. Answer that question and you'll increase your market share, as Adams did. Beyond the business case, the book was a fun and interesting read. I'm a little biased, as I was an early adopter of the Tight Lies club, so I immediately knew what Adams was referring to when I saw the title of the book.

Barney Adams

Always nice to read about the golfindustry. Not just instruction or history is interesting so a nice read for all those who are interested in stuff like this.