Why do we buy what we buy, vote the way we vote, eat what we eat and say what we say? Why do we have the friends we have, and work and play as we do? It's our choice? Yes, but there are forces, often unseen, that shape every decision we make and every action we take.These hidden, life-shaping values and ideas are not promoted through organized religions or rival philosophies but fostered by cultural habits, lifestyles and the institutional structures...