Handbook of Public Relations

Book Overview

The Handbook of Public Relations offers a comprehensive and detailed examination of the field. It gives scholars, practitioners, and students a solid review of the status of the scholarly literature, stressing the role that public relations can play in building relationship between organizations, markets, audiences, and publics.

• Format: Hardcover
• Language: English
• ISBN: 076191286X
• ISBN13: 9780761912866
• Release Date: August 2000
• Publisher: Sage Publications
• Length: 816 Pages
• Weight: 3.45 lbs.
• Dimensions: 1.9" x 7.4" x 10.3"