Handbook of Media Management and Economics

by Sylvia M. Chan-Olmsted, Michael O. Wirth, Alan B. Albarran

Book Overview

Winner of the 2019 Robert Picard Book Award

The Handbook of Media Management and Economics has become a required reference for students, professors, policy makers and industry practitioners. The volume was developed around two primary objectives: assessing the state of knowledge for the key topics in the media management and economics fields; and establishing the research agenda in these areas, ultimately pushing the field in new directions.

...

• Format: Paperback
• Language: English
• ISBN: 1138729310
• ISBN13: 9781138729315
• Release Date: April 2018
• Publisher: Routledge
• Length: 476 Pages
• Weight: 2.00 lbs.
• Dimensions: 1.0" x 7.0" x 10.0"