Guerrilla P.R.

by Michael Levine

Book Overview

The manifesto for waging a street-smart publicity campaign with no- or low-cost strategies from one of Hollywood's most successful publicists. This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0887306640
• ISBN13: 9780887306648
• Release Date: January 1994
• Publisher: ReganBooks
• Length: 256 Pages
• Weight: 0.45 lbs.
• Dimensions: 0.7" x 5.5" x 7.9"

Customer Reviews

Unbelievably Insightful!

I absolutely relished the information in the pages of this book!This is a must-read for every beginning, intermediate and advanced public relations and marketing professional.Michael's fabulous prose confirmed some of what I already knew about great public relations techniques. He also gave me ideas for ways to make my firm (and myself) more savvy and more valuable to clients and to the media I/we pitch. I especially loved the "know your prey" section and all of the detailed, step-by-step practical information and advice.

Extremely Valuable: The New Model For PR

Here's an excellent book with great inside information from one of America's top PR talents. Michael Levine has put together cutting-edge techniques that he uses himself in his highly-respected PR firm (I'm on his emailing list even though I've only met him once very briefly). But this book has some excellent features that I particularly like such as: sample press releases, sample link proposals, detailed summaries at the end of each chapter, an appendix with media contact information, and a test at the end of the book.This book has been handy for me as a small press author with a limited promotional budget and a really good website. I just completed an email campaign based on this book for Valentine's Day radio shows. This book would be worth it just for the "11 Levine's Lessons for Guerillas" and the "Portraits of a Guerilla" examples.While there are other books on publicity and PR from small-time authors, agents and publicists, here's a complete piece of work from one of the big shots of PR.If you have a website for commerce or are an author like me you've got to read this book. There's nothing else like it.

Don't look any futher, this is it!

Small company owner, personal business, entrepreneur looking for answers. This is the book that will teach you the rules to success. guerrila P.R give the motivations and the guts to pursue your personal goals, as it gives the right trategies for your business to be successful.Guerrilla P.R. is without doubt a must read for a brighter future.

A User-Friendly Guide to Creating Your Own PR

I have had the good fortune of working with some of the top publicists in the country over the last 22 years, and wish that I could have read this book first. It would have made me much more effective in working with them, and also could have avoided a lot of their fees.The advice is sound, based on my own experiences with a 37 city book tour in 1999. What it took me 37 cities to learn, you could glean from just reading this book. I envy you this opportunity.Whatever your budget or appetite for public relations, the book will help you design and implement an effective program. It covers all of the basics, except for the Internet (which wasn't really a factor when this book was written). You will learn how to put out a press release, hold a press conference, do interviews, and create media events. Most of these things can be done relatively inexpensively, certainly at lower cost than with advertising.I especially liked the high ethical standards that the book sets. It's easy to cut corners, but that is both wrong and eventually becomes ineffective. May your 15 minutes of fame come soon as a result!Seriously, public relations is a highly effective way to introduce potential customers to your products or services. It serves a good secondary purpose of helping you think through your message and who your audience is. This book does a good job of giving you questions to help you do both of these tasks. Follow this advice, and your business should be more successful within a year. Remember Mr. Levine's advice though, it's quality . . . not quantity . . . that counts.

The book that changed my life...well, at least my career.

I bought Levine's book to help me promote myself when I struck out on my own as a freelance copywriter. The book did more than help me promote myself--it gave me an outlook that reordered my relationship with my clients. And, oh yeah, helped me make stacks (small stacks, but stacks nonetheless) of money in the process. Specifically, the book provides tips and formats that allow writers of average ability to present themselves as professionals. The book's conversational style and logical, progressive organization make it both an easy read and a quick reference tool. Also, the book gives advice and starting reference materials to help PR novices get off the ground on their contact databases. Mostly, though, the book gave me an attitude--a concept of the way PR ought to be done. This has led to about 90% of my business being PR related. Thanks, Michael!