Guerrilla Marketing for the Home-Based Business

by Jay Conrad Levinson and Seth Godin

Book Overview

American business is in the midst of cataclysmic change. Corporations, re-engineering themselves to compete in the new global marketplace, lay off millions of employees, then outsource the services... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0395742838
• ISBN13: 9780395742839
• Release Date: January 1995
• Publisher: Mariner Books
• Length: 182 Pages
• Weight: 0.70 lbs.
• Dimensions: 0.6" x 6.0" x 9.0"

Customer Reviews

Straight forward, easy-to-read. Great Supplimental Work.

I picked up this book on a whim. Turns out it was a good choice, even now, years after its first publication. The easy format make it simple to scan through and, if you're like most business owners, time is precious so it helps. The array of marketing materials it covered, plus the simple "case studies" kept it interesting. I'd recommend this to home-based business owners looking to expand on their marketing techiniques. It can be daunting to launch a new campaign or seek out another avenue, this book takes some of the tension away while familiarizing the reader with his options.

Boost your business brain-power!

Can you and your home-based business really compete with large corporate competitors who have big advertising budgets and publicity campaigns? Levinson and Godin say yes, you can! Guerrilla Marketing for the Home-Based Business explains in detail how you can use your size and location to your advantage, by positioning your business to serve niche markets, offering superior and personalized customer service, generating word of mouth, and making maximum use of low cost publicity tools. The book is peppered throughout with real-life examples of entrepreneurs who have successfully applied Levinson's techniques -- this is just one of the ways Levinson and Godin manage to brilliantly combine marketing theories and concepts with solid practical advice. I guarantee you'll be reeling with new ideas and enthusiasm for your business after reading the first chapter!

A source of bountiful info on guerrila tactics in business

This book tells about how to, make pipe bombs, letter bombs, use hit and run tactics and other guerrilla warfare techniques that can be used in running a small business. Just kidding :) !! Guerrilla Marketing for the Home-Based Business is a wonderful source of knowledge and info on all forms of marketing and business