Google Advertising Tools

by Harold Davis

Book Overview

With this book, you'll learn how to take full advantage of Google AdWords and AdSense, the sophisticated online advertising tools used by thousands of large and small businesses. This new edition provides a substantially updated guide to advertising on the Web, including how it works in general, and how Google's advertising programs in particular help you make money.

You'll find everything you need to work with AdWords, which lets you generate...

• Format: Paperback
• Language: English
• ISBN: 0596155794
• ISBN13: 9780596155797
• Release Date: December 2009
• Publisher: O'Reilly Media
• Length: 427 Pages
• Weight: 1.30 lbs.
• Dimensions: 0.9" x 7.1" x 9.1"

Customer Reviews

What Took Me So Long?

I've had a store front business for 14 years. For eight of those years, my business has also been online. It wasn't until I read Google Advertising Tools that my website began to really work for me. (My web orders have doubled.) I always had clear goals, but had no clear idea how to achieve them. I learned how to submit my site to search engines, get linked to other sites, monitor my traffic, work with banners, and much more. There are still a lot of "tools" I haven't even touched. This book offers step by step assistance for those just starting a web business or anyone who wants to enhance an existing business. I wish I had this book when I paid the folks who originally set up my site. I'd have bought them a copy.

I wish I'd read it sooner...

I started a website for my family business almost a year ago. We've had steady business, but mostly from tourists who had actually visited our storefront and already knew about our online store. Since I bought Google Advertising Tools and implemented even the most basic advice, our new customers have tripled. This book has more than paid for itself in the first few days of use.

Good book for AdSense users

I disagree with the commenter who said that there was nothing beyond the FAQ in this book. This book is sorely needed. The documentation on Google is rugged and the interface to the AdSense application is tough to use and understand. This book is well written, gives practical examples, and makes good use of screenshots to illustrate workflow. I recommend this book to AdSense users at any level.

Best Book about Making Money with Google

I have a big interest in Google and also care much about making money. This is the best book I've found that tells how to make money with Google. Mr. Davis leaves no stone unturned. This is a very complete book. It is not just about Google, although Google advertising is the focus of this work. This book explains about getting traffic to your website, about affiliate programs, and about what kinds of web content are good for making money. The Google AdWords and AdSense programs are explained very completely and in every detail, as is tracking results from Google AdWords. I have been a programmer, so I could understand the section on the Google AdWords API, and I can even see how I maybe could use this material in some web applications. But if you are not a programmer (as the author says in this introduction) this material will probably be a little hard for you to understand. This is the only downside I see in otherwise great book!