Global Marketing Strategies

by Jean-Pierre Jeannet

The authors combine their teaching and professional experience to present students and practitioners with a viewpoint of international and global marketing. Through its managerial views and strategic... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0395589037
• ISBN13: 9780395589038
• Release Date: December 1991
• Publisher: Houghton Mifflin
• Length: 899 Pages

Customer Reviews

Global Marketing Strategies Jeannet & hennessey

I use this book for instructing my third year marketing students who find the case study section particularly helpful. The glossy pages of international statistics make for easy reading. A very good value for money book.