Global Marketing with 2001 Annual, Fifth Edition

by Jean-Pierre Jeannet and Hubert D. Hennessey

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• Format: Hardcover
• Language: English
• ISBN: 0618071938
• ISBN13: 9780618071937
• Release Date: September 2000
• Publisher: Houghton Mifflin

Customer Reviews

Global Marketing Strategies Jeannet & hennessey

I use this book for instructing my third year marketing students who find the case study section particularly helpful. The glossy pages of international statistics make for easy reading. A very good value for money book.