Global Account Management: A Complete Action Kit of Tools and Techniques for Managing Key Global Customers

by Peter Cheverton

Book Overview

Global Account Management explains the significant challenges of establishing a global account strategy and guides you through the process of decisions and actions required to manage global accounts successfully. The book provides a thorough, workmanlike template for all businesses with global clients. It shows you the issues you need to consider from the point of view of both your customers and your company's internal structure.

Author...

• Format: Paperback
• Language: English
• ISBN: 0749452277
• ISBN13: 9780749452278
• Release Date: January 2008
• Publisher: Kogan Page
• Length: 256 Pages
• Weight: 0.90 lbs.
• Dimensions: 1.0" x 6.5" x 9.5"