Generation Reinvention: How Boomers Today Are Changing Business, Marketing, Aging and the Future

by Brent Green

Book Overview

"Guidance you need to understand and embrace the nation's most economically dominant generation."- B. Joseph Pine II, coauthor, The Experience Economy and Authenticity "The first book about Boomer men... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 1450255337
• ISBN13: 9781450255332
• Release Date: September 2010
• Publisher: iUniverse
• Length: 300 Pages
• Weight: 0.95 lbs.
• Dimensions: 0.6" x 6.0" x 9.0"