Fud: The 37 Power Tactics of Fear, Uncertainty, and Doubt

by William Lidwell

Learn the dark secrets of social engineering How did IBM decimate its competitors in the 1970s? Why do politicians always go negative, when nobody likes negative campaigning? How can leaders unite and... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0470598867
• ISBN13: 9780470598863
• Release Date: May 2020
• Publisher: Wiley
• Length: 304 Pages