From Business Strategy to It Action: Right Decisions for a Better Bottom Line

by Robert J. Benson, Tom Bugnitz, Bill Walton, et al.

Book Overview

From Business Strategy to IT Action gives companies of all sizes the tools to effectively link IT to business strategy and produce effective, actionable strategies for bottom-line results. The authors present CEOs, CFOs, CIOs, and IT managers with a powerful and accessible resource packed with such useful material as:
* The Strategy-to-Bottom-Line Value Chain, which integrates the management practices relating to planning, prioritization, alignment,...

• Format: Hardcover
• Language: English
• ISBN: 0471491918
• ISBN13: 9780471491910
• Release Date: February 2004
• Publisher: Wiley
• Length: 352 Pages
• Weight: 1.40 lbs.
• Dimensions: 1.1" x 6.3" x 9.4"

Customer Reviews

Great book!

Only few words to say that this book was very useful to let me introduce a clear project portfolio framework in the enterprise in which I work (bank, IT department). "Concrete", "Best practices" are the most "plus" of this book. A very good book!

From Business Stratey to IT Action

Drawing from a wealth of success in balancing business requirements with IT solutions, the authors of "From Business Strategy to IT Action" have identified the elements required to keep IT budgets in-line with the overall goals of the business. As many IT managers know it is easy to get caught up in the swirl surrounding keeping the "lights on" and lose focus about using technology to bring value to the organization in ways that help achieve the goals necessary to move the organization forward. I particularly liked the chapter devoted to discussing the culture of an organization. As they point out, losing sight of the bottom-line is easy when organizations get hung up on the culture of the institution and continue to do things the old way rather than routinely evaluating the goals of the organization with an eye toward improvement. To quote them, "New Information Economics (NIE) is a set of practices and principles for moving from business strategy to IT action to bottom-line impact". To me this means staying focused on the business of the organization and not getting caught up in thinking that IT is in business for itself.

Bottom Line --> Results

This book provides solid, rational, and most importantly, actionable guidance for managers and executives faced with the challenge of identifying, evaluating, and prioritizing their IT spend. The authors provide a concise, structured framework which leads the reader through a step-by-step process to make reasoned decisions about both steady state ("lights on") expenditures and new project investments. The writing style is clear, fluid, and easily digestible. Each chapter includes fact-filled charts and diagrams to make the concepts come alive, along with a chapter summary, targeted questions, plus additional reading references. From defining goals, asking the penetrating "right questions," through charting a path to implementation, this truly is a guidebook to learning how to control spending while concurrently maximizing the impact on your bottom line. This book should be required reading before the beginning of your next planning cycle. Whether you've been in the IT business for a year, a decade or longer, you will undoubtedly benefit from the multiple layers of insight contained within this book. Note: I also recommend sales personnel absorb the concepts in this book -- if you understand how your customers are evaluating IT investment decisions, you can communicate the value your offerings will deliver in a manner which will better resonate with the decision maker.

One of the best books on the subject!

I've read a stack of books related to this subject, and this is one of two books that I think hit the bullseye and that I recommend to peers and clients (the other is Value-Driven IT Management, ISBN 0750659254). What I most like about this book is the highly focused, clearly defined approach to transforming strategy into action. In fact, 'action' is the main characteristic of this book, both in writing pace and in the results you can achieve if you follow the map the authors provide. Chapter 1 leads you through defining your goals that links the strategy to your bottom line. This establishes the methodology that you'll follow through the rest of the book.Each subsequent chapter is a milestone in the process of transforming strategy into action. What I like is the consistent format, which starts with "Ask the Right Questions", then listing steps, ending with a summary. More importantly, the bottom line remains the focus of this book from start to finish. This keeps the reader's attention on the goals, business issues and costs. The topics covered in each step represent best practices that should be present in any organization that is mature enough to undertake a business-IT alignment. For example, portfolio management, prioritization techniques, and aligning to a value chain are addressed, In addition, the challenges faced by both business and IT are uncovered, with advice on how to meet them during the process. Finally, the book sets forth the transformation process in a well ordered sequence that will get you from inception to meeting all objectives if followed. The chapters on scoring and measurement are invaluable.One topic that makes this book exceptionally valuable is the introduction of the Business Value Maturity Model™. This model, in my opinion, is the missing link in the quest for Business-IT alignment initiatives, and one that I hope gets wider dissemination than in this book. Other aspects of the book that I especially like include the excellent use of graphs and diagrams, and the absence of empty claims and theory. The material is clear, actionable and realistic. Think of this book as both a compass and blueprint. I cannot recommend this book strongly enough, particularly to organizations that are struggling with business-IT alignment.