Frenemies: The Epic Disruption of the Ad Business (and Everything Else)

by Ken Auletta

Book Overview

An intimate and profound reckoning with the changes buffeting the $2 trillion global advertising and marketing business from the perspective of its most powerful players, by the bestselling author of... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0735220883
• ISBN13: 9780735220881
• Release Date: June 2019
• Publisher: Penguin Books
• Length: 384 Pages
• Weight: 0.50 lbs.
• Dimensions: 0.9" x 5.4" x 8.3"