Formulaic: How to Make a Brand Truly Great (Sometimes in Spite of Itself)

by Gary Green

Change a merely-a-label brand into a powerful revenue machine Casino Secrets That Apply To All Businesses. More than business-school "value-added theorems", the author discusses the unexpected secrets of great branding: Accurately projecting earnings; Increasing and tracking revenue; Adapting to changing markets with the emerging "Millennial" generation and the aging customer base.Getting consumers from "the" casino to "MY" casino, Gary Green shows...

• Format: Paperback
• Language: English
• ISBN: 1732621330
• ISBN13: 9781732621336
• Release Date: March 2019
• Publisher: Penny Arcades Press
• Length: 72 Pages
• Weight: 0.19 lbs.
• Dimensions: 0.2" x 5.0" x 8.0"