Floriculture: Designing and Merchandising

by Charles P. Griner

FLORICULTURE: DESIGNING AND MERCHANDISING, 3E is the ideal introduction to the floral design industry. Written in a concise, easy-to-follow manner, FLORICULTURE: DESIGNING AND MERCHANDISING, 3E... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0766815609
• ISBN13: 9780766815605
• Release Date: November 2000
• Publisher: Cengage Learning
• Length: 496 Pages
• Weight: 2.30 lbs.
• Dimensions: 1.0" x 7.6" x 9.6"

Customer Reviews

Great book for beginners.

This is a great book for beginner florists. It has great step by step explainations and it gives you everything you need to start your journey as a florist.

Photos Lacking

This book is a typical course book. It is good in that it has a lots of information that one needs to learn about the flower industry. It has step by step instructions on how to design arrangements and gives you a view of the industry and how to find a job to running your own shop. What I do not like about it is the BLACK AND WHITE PHOTOS. 99% of the photos are black and white. And, though the copyright is 2002, many of the photos look like they are from the 1960s-80s. I think for the price, the photos should have been updated for better visual effect.