Flight Path: How WestJet Is Flying High in Canada's Most Turbulent Industry

by Paul Grescoe

At a time when airlines across North America and around the world are facing crisis after crisis, and many collapsing into bankruptcy, WestJet has become Canada's most successful airline and one of the two most profitable carriers in North America.

WestJet got off the ground in 1996, with three aircraft and 220 employees serving just five western Canadian cities. Today, the company is soaring to new heights, with more than 6 million 'guests'; traveling...

• Format: Hardcover
• Language: English
• ISBN: 0470834366
• ISBN13: 9780470834367
• Release Date: May 2004
• Publisher: Wiley
• Length: 288 Pages
• Weight: 1.15 lbs.
• Dimensions: 0.9" x 6.0" x 9.0"

Customer Reviews

Excellent Book! Great read.

I highly recommend this book, it will take you inside the successful Canadian carrier and really show you how they are making a difference and what makes them the best airline in the country. This book is great not only for anyone involved in the airline industry, but anyone in Leadership or management too. The techniques that make WestJet successful really are applicable anywhere. This is a true Canadian success story.