Field Guide to Marketing: A Glossary of Essential Tools and Concepts for Today's Manager

by Tim Hindle, Harvard Business School Press, Alistair D. Williamson

Takes the mystique out of marketing with down-to-earth definitions of the most relevant marketing terms and concise information about the state of the industry. The main section explains over 400 carefully selected concepts and topics, while myriad quotations from recognized scholars, business executives, and writers supplement the definitions, provoking deeper thinking about the contemporary issues in marketing. Also included are profiles of well-known...

• Format: Paperback
• Language: English
• ISBN: 0875844308
• ISBN13: 9780875844305
• Release Date: January 1993
• Publisher: Harvard Business Review Press
• Length: 195 Pages
• Weight: 0.54 lbs.
• Dimensions: 0.8" x 5.2" x 7.5"