Experience Marketing: Concepts, Frameworks and Consumer Insights

by Bernd H. Schmitt

Experience Marketing examines a new and exciting concept that is of interest to academics and marketing practitioners who have come to realize that understanding how consumers experience brands, and how to provide appealing brand experiences for them, is critical for differentiating their offerings in a competitive marketplace. Understanding consumer experiences is a core task for consumer research, but consumer and marketing research on experience...

• Format: Paperback
• Language: English
• ISBN: 1601984529
• ISBN13: 9781601984524
• Release Date: May 2011
• Publisher: Now Publishers
• Length: 74 Pages
• Weight: 0.26 lbs.
• Dimensions: 0.1" x 6.1" x 9.2"