Event Marketing: How to Successfully Promote Events, Festivals, Conventions, and Expositions

by Leonard H. Hoyle and C A Preston

Book Overview

Authored by a well-known figure in the field. Overview chapters explore topics such as electronic marketing strategies, funding, budgeting, promotion, and advertising. Individual chapters address the... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 047140179X
• ISBN13: 9780471401797
• Release Date: May 2002
• Publisher: Wiley
• Length: 256 Pages
• Weight: 1.40 lbs.
• Dimensions: 0.8" x 7.7" x 9.5"

Customer Reviews

Very Insightful

This book was a great resource for those trying to break into the PR industry. It really gave me a good foundation in PR and led to confident interviews and a job! Another great resource was checking out some of the coolest and well known PR companies in my area, such as Marketing Werks [...] Great book!

Very Useful and Easy to Follow

Event Marketing explores the promotions industry. Though it is a textbook, Hoyle delightfully surprises the reader by writing in a witty style. Why intimidate or bore the reader when you can engage them? Hoyle takes this obvious, but overlooked, premise and runs with it as he explains the events promotions business.Like Michael Levine's Guerrilla PR: Wired, which also has case histories and strategies in how to promote events in a low-cost fashion, Hoyle seeks to turn a confusing and frantic arena into one that, like all other areas, is more easily understood once clear and discrete steps have been demonstrated. The personal examples at the end of each chapter only serve to add credibility and weight to Hoyle's words.

Raves for Event Marketing by Leonard H. Hoyle

When I began reading this book, I knew it was a textbook and expected the normal dry, wordy textbook in which information is buried under an avalance of prose. I was delighted to find a work that was clear, complete, informative, and interesting to read. I found that I looked forward to each chapter and subject. The information is presented in prose, lists of important topics, and highlighting of certain need-to-know material in such a way that cross-refencing and finding previously studied material are amazingly accessible. Added bonuses are the quotes before each chapter and the personal experiences at the end of each chapter.The suggestions about organization, multitasking, and people management are so original and all-encompassing that I heartily recommend this book for everyone -- not only those interesting in planning events.

so helpful!!

The great insight on how to reach new event attendees was very helpful. I appreciated the variety of events that were mentioned in the book, along with the helpful appendice chocked full of information. Definitely a great purchase.