Euromarketing

by European Commission

Based on original research carried out by the European Commission, this book uses real-life case studies to develop a blueprint showing how companies can expand into new markets within the European Union in a consistent and cost-effective manner. It shapes the research into a practical tool for use by small-to-medium enterprise proprietors and managers by including samples of relevant marketing strategies, with lessons to be learnt; questions designed...

• Format: Paperback
• Language: English
• ISBN: 0749420421
• ISBN13: 9780749420420
• Release Date: January 1996
• Publisher: Kogan Page