Essentials of Marketing Research (with Qualtrics, 1 Term (6 Months) Printed Access Card)

by William G. Zikmund and Barry J. Babin

Book Overview

ESSENTIALS OF MARKETING RESEARCH, provides a concise, yet complete guide to the design, execution, analysis, and reporting of marketing research to support smart business decisions. This proven... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 1305263472
• ISBN13: 9781305263475
• Release Date: April 2015
• Publisher: Cengage Learning
• Length: 512 Pages
• Weight: 2.35 lbs.
• Dimensions: 0.8" x 8.4" x 10.7"