Entrepreneurship: An Innovator's Guide to Startups and Corporate Ventures

by Frederick G. Crane and Marc H. Meyer

Book Overview

Venturing prepares students to: - Create strategic market focus, through creative market segmentation, understanding perceived and latent needs, and benchmarking competitors product and service... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 1412955602
• ISBN13: 9781412955607
• Release Date: December 2010
• Publisher: Sage Publications, Inc
• Length: 472 Pages