New Venture Creation: An Innovator′s Guide to Entrepreneurship

by Frederick G. Crane and Marc H. Meyer

Structured around the idea that innovation is at the core of successful entrepreneurship, New Venture Creation: An Innovator′s Guide to Startups and Corporate Ventures, Second Edition by Marc H. Meyer and Frederick G. Crane is an insightful, applied-methods guide that establishes innovation as a necessary first step before writing a business plan or developing a financial model. With a focus on pragmatic methods, this guide...

• Format: Paperback
• Language: English
• ISBN: 1452257213
• ISBN13: 9781452257211
• Release Date: January 2013
• Publisher: Sage Publications, Inc
• Length: 440 Pages
• Weight: 2.25 lbs.
• Dimensions: 0.9" x 8.6" x 11.1"