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Paperback Entertainment-Education: A Communication Strategy for Social Change Book

ISBN: 0805833501

ISBN13: 9780805833508

Entertainment-Education: A Communication Strategy for Social Change

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Format: Paperback

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Book Overview

Arvind Singhal and Everett M. Rogers have developed this unique volume focused on the history and development of entertainment-education. This approach to communication is the process of designing and implementing a media message to both entertain and educate to increase audience members' knowledge about an educational issue, create favorable attitudes, and change overt behavior. It uses the universal appeal of entertainment to show individuals how...

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