Entertainment-Education: A Communication Strategy for Social Change

by Everett M. Rogers, Arvind Singhal, Everett Rogers

Book Overview

Arvind Singhal and Everett M. Rogers have developed this unique volume focused on the history and development of entertainment-education. This approach to communication is the process of designing and implementing a media message to both entertain and educate to increase audience members' knowledge about an educational issue, create favorable attitudes, and change overt behavior. It uses the universal appeal of entertainment to show individuals how...

• Format: Paperback
• Language: English
• ISBN: 0805833501
• ISBN13: 9780805833508
• Release Date: August 1999
• Publisher: Routledge
• Length: 280 Pages
• Weight: 1.05 lbs.
• Dimensions: 0.7" x 5.9" x 8.9"