Effective Media Relations: How to Get Results

by David Wragg and Michael Bland

The power of the media is unquestionable - the dramatic effect it can have on public opinion and decision making is quite unique. Knowing how to use the media effectively is an essential skill for the public relations practitioner.

In this third edition of Effective Media Relations, three public relations professionals give clear, practical guidance on how to work with journalists to get the best possible media coverage.

In...

• Format: Paperback
• Language: English
• ISBN: 0749443804
• ISBN13: 9780749443801
• Release Date: June 2005
• Publisher: Kogan Page
• Length: 160 Pages
• Weight: 0.64 lbs.
• Dimensions: 0.6" x 6.1" x 9.3"

Customer Reviews

Effective Media Relations: How to Get Results

got it for work- very goodbook, prompt delivery

Basic introduction to media relations

This book provides a basic introduction to working with the print and broadcast media in the United Kingdom. It starts with an overview of modern press history, including major developments in Germany and France. While this section of the book is interesting and informative, its relationship with the rest of the content is somewhat unclear. The book's hands-on value emerges when the narrative moves onto practical questions, discussing how to deal with print reporters, hold press conferences, issue press releases and prepare for TV and radio interviews. First-timers will appreciate the helpful checklists in this section. We recommend this elementary media relations book to new staffers who are working with the media, particularly in the U.K., and to those who are intrigued by media history.