Ecological Rationality Intell in World C

by Gerd Gigerenzer and Peter M. Todd

"More information is always better, and full information is best. More computation is always better, and optimization is best." More-is-better ideals such as these have long shaped our vision of rationality. Yet humans and other animals typically rely on simple heuristics to solve adaptive problems, focusing on one or a few important cues and ignoring the rest, and shortcutting computation rather than striving for as much as possible. In this book,...

• Format: Hardcover
• Language: English
• ISBN: 0195315448
• ISBN13: 9780195315448
• Release Date: April 2012
• Publisher: Oxford University Press, USA
• Length: 608 Pages
• Weight: 2.00 lbs.
• Dimensions: 1.2" x 6.1" x 9.5"