Drucker on Marketing: Lessons from the World's Most Influential Business Thinker

by William A. Cohen

Book Overview

THE ESSENTIAL MARKETING WISDOM OF PETER DRUCKER

"Bill Cohen has done us a wonderful service by faithfully combing through Peter Drucker's vast writings and weaving together Peter's thoughts on marketing. This has never been done before." -- Philip Kotler, from the Foreword

Considered the single most important thought leader in the world of management, Peter Drucker had an equally significant influence on the discipline of marketing...

• Format: Hardcover
• Language: English
• ISBN: 0071778624
• ISBN13: 9780071778626
• Release Date: October 2012
• Publisher: McGraw-Hill Companies
• Length: 288 Pages
• Weight: 1.30 lbs.
• Dimensions: 1.1" x 5.9" x 9.1"