Direct Mail for Dummies

by Richard Goldsmith

Discover money-saving postage strategies. Twelve steps to direct mail success! Let this friendly guide deliver direct mail results Whether you're new to direct mail or experienced with it, Direct Mail... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0764507648
• ISBN13: 9780764507649
• Release Date: January 2002
• Publisher: For Dummies
• Weight: 0.40 lbs.

Customer Reviews

Direct Mail For Dummies

When I received this book I was expecting at least 200 to 300 pages. I was wrong. This is a short and concise book. It covers the very basics of direct mail and is a great book for beginners as well as busy entrepreneurs who do not have a lot of time to read thick manuals and "bibles" when it comes to direct mail. As for anyone who will be involved with direct mail on a deeper level, I do not recommend this book.

Good if you know nothing about direct mail

If you know nothing about direct mail, and you need to know something, this is a great book. You won't learn to be a direct mail genius from this book, but you'll get the basics. If you are a product manager who needs to generate leads for your sales force, work with a direct mail agency or firm because they are experts. However, if you read this book first, you'll understand what they are doing and why it is a good or bad idea.