Digital Creativity: Techniques for Digital Media and the Internet

by Bruce Wands

Master the technical skills, creative techniques, and principles of digital design At last-here is a book that links graphic design fundamentals to the technical and creative knowledge that graphic... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0471390577
• ISBN13: 9780471390572
• Release Date: June 2001
• Publisher: Wiley
• Length: 368 Pages
• Weight: 1.47 lbs.
• Dimensions: 0.7" x 7.5" x 9.1"

Customer Reviews

knowledge and insight with accurate but dated information

I've looked at most of the introductory books for digital media, even wrote one a few years ago that was published by Prentice Hall. Some books seem to be written by technicians and some written by artists. I think this book is by an artist, for an artist. The technical info may not have depth but beginners don't need that anyway, the fundamentals of understanding media and creating media are in this book in ways that technical books do not typically include. The chapter on creativity and the creative process are an excellent introduction to a very logical sequence of information for the designer and the technician. The book is dated in some technical information and style but the wealth of insight in this book still make it well worth reading.

Book highly recommended by NY Digital Art Teacher

I was reading the January issue of Yahoo Internet Life magazine and saw that www.sva.edu/mfacad was chosen as one of the "Top 100 Web Sites of 2002" for Best Original Web Art. I was quite surprised that a graduate school department site was chosen over sites like Rhizome, the Whitney, San Franciso MoMA and other high profile Net Art sites. I visited the site and saw that the students did great work and had won over 60 other awards, including the 2001 Leonardo Award of Excellence, the Smithsonian American Art Museum's New Media/New Century Award, Prix Ars Electronica, Sundance Online Festival, SIGGRAPH and others. I saw that Bruce Wands was chair of the department and I bought his book. I found the book to be excellent, easy to read and very helpful on the creative side of new media production. The chapter on creativity was worth the price of the book alone. The book is now required reading in my graduate and undergraduate digital art classes. The interviews are with top people in the field (including Isaac Kerlow) and are really interesting, giving added dimension to Mr. Wands' writing. The book also has an excellent annotated bibliography for those interested in exploring the chapter subjects in depth. I also own the Pocock/Rosebush book and the Kerlow book. Both are highly technical books that are only about computer animation and do not have the breadth or the wealth of practical information the Wands book has. Based on Mr. Wands' superb track record with his students, I highly recommend this book to anyone who wants to be more creative and develop quality new media content.

A Great Guide for Actual Production

This is the first book I have seen that actually guides the reader through the art of actual production of a project from start to finish. Having produced a number of projects I value to breadth of this work which focusses on the broad range of production options available for true creativity rather than a rework of software manuals and help menus. For any artist that actually wants to produce works using the full range of digital options available this book is invaluable. I know music production very well, but after reading through Wands' book I now can pursue video, photography, film and a number of other media that I would have had to struggle to deal with. In a word, excellent.

great teaching companion

Interviews with professionals, and examples that depend on technical tools drawn from every facet of the visual world make this a thorough tour. This is a terrific guide for someone considering entering the world of digital media - and it will undoubtedly convince them to stay, and then help them thrive in it.

Excellent, informative.

What a thoughtful and thorough book. Well written. Great interviews with the top people in the field. As an educator I've looked high and low for an up-to-date book, which speaks to the novice as well as the expert. Digital Creativity is required reading.