Damage Control (Revised & Updated): The Essential Lessons of Crisis Management

by Eric Dezenhall and John Weber

Book Overview

No one knows this better than Eric Dezenhall and John Weber, who help companies, politicians, and celebrities get out of various kinds of trouble. In this brutally honest and eye-opening guide, they take you behind the scenes of some of the biggest public relations successes--and debacles--of modern business, politics, and entertainment.
You'll discover:
- Why the 1982 Tylenol cyanide-poisoning case is always cited as the best model for damage...

• Format: Paperback
• Language: English
• ISBN: 1935212249
• ISBN13: 9781935212249
• Release Date: May 2011
• Publisher: Prospecta Press
• Length: 256 Pages
• Weight: 0.70 lbs.
• Dimensions: 0.7" x 5.5" x 8.1"