Customer Relationship Management: Integrating Marketing Strategy and Information Technology

by William G. Zikmund and Zikmund W.G.

Customer relationship management (CRM) is one of the hot topics in marketing and information systems today. Customer relationship management is a business strategy that provides the enterprise with a... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0471271373
• ISBN13: 9780471271376
• Release Date: December 2002
• Publisher: Wiley
• Length: 208 Pages
• Weight: 0.72 lbs.
• Dimensions: 0.3" x 7.5" x 9.2"