Customer Lifetime Value: The Path to Profitability

by Vinay Kumar and Vinay Kumar

Customer Lifetime Value - The Path to Profitability reviews the CLV metric in particular. Approaches to computing CLV and the concept of customer equity are discussed in detail. Specifically, this monograph provides the methods of measuring CLV, the strategies for developing customer-centric strategies, the implementation of CLV strategies in a B2B and B2C setting, and the challenges faced by an organization in implementing a CLV-based framework...

• Format: Paperback
• Language: English
• ISBN: 1601981562
• ISBN13: 9781601981561
• Release Date: August 2008
• Publisher: Now Publishers
• Length: 112 Pages
• Weight: 0.37 lbs.
• Dimensions: 0.2" x 6.1" x 9.2"