Culture and Consumption II: Markets, Meaning, and Brand Management

by Grant McCracken

Book Overview

A follow-up to Grant McCracken's groundbreaking Culture and Consumption, this new book trades the usual platitudes about the consumer society for a more detailed, exacting anthropological treatment. Each section of the book pairs a brief essay with an academic article. The essay is designed for a quick, provocative glimpse of the topic; the article provides a deeper anthropological treatment. The book opens with a broadside against the now...

• Format: Paperback
• Language: English
• ISBN: 025321761X
• ISBN13: 9780253217615
• Release Date: July 2005
• Publisher: Indiana University Press
• Length: 240 Pages
• Weight: 0.85 lbs.
• Dimensions: 0.7" x 6.3" x 9.1"
• Age Range: 18 years and up
• Grade Range: Postsecondary and higher