Cultural Strategy: Using Innovative Ideologies to Build Breakthrough Brands

by Douglas Cameron and Douglas B. Holt

Book Overview

How do we explain the breakthrough market success of businesses like Nike, Starbucks, Ben & Jerry's, and Jack Daniel's? Conventional models of strategy and innovation simply don't work. The most influential ideas on innovation are shaped by the worldview of engineers and economists - build a better mousetrap and the world will take notice. Holt and Cameron challenge this conventional wisdom and take an entirely different approach: champion a better...

• Format: Paperback
• Language: English
• ISBN: 0199655855
• ISBN13: 9780199655854
• Release Date: October 2012
• Publisher: Oxford University Press, USA
• Length: 416 Pages
• Weight: 1.35 lbs.
• Dimensions: 0.9" x 6.0" x 9.1"