Creativity for Graphic Disigners

by Mark Oldach

Book Overview

A real-world guide to generating original, dynamic and viable ideas. Twenty-five case studies show how award-winning designers imaging, polish and sell their designs. This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0891345833
• ISBN13: 9780891345831
• Release Date: January 1995
• Publisher: Adams Media Corporation
• Length: 138 Pages
• Weight: 1.90 lbs.
• Dimensions: 0.7" x 8.9" x 11.3"

Customer Reviews

The book of all books

I had been looking for a book about creativity, I wanted to understand the process more, and hopefully increase my productivity. This book was one of 12 that I bought related to the design and creativity area, and was by far the best I've read yet. It gives so much information about the process of idea generation that even I understand it more now (and I've been doing it for 4 years). I have already used the advice on handling clients to great success, and I'm reading the book a second time round.This book is a MUST for all designers at all levels!!Enjoy

great starting point for formalizing/mainstreaming process

A lot of time is wasted in the creative business just doodling and waiting for one's muse to pop in and show us the light. This book takes the sloppy creative process and pretty much streamlines it into a more productive method of thinking things out and solving problems.While there are examples of real creative work, the book focuses more on process than one product. If you're constantly living on mental post-it notes and flying by the seat of your pants when coming up with new ideas, this book might just be the ticket for you to get the creative process more organized. I have seen a few reviews that cited a problem with the size of the font used in the book... I held the pages of the book up to my computer monitor and find that the font used on this webpage is actually smaller than that used in the book... so if you can read this page, you can read the book. :-)

A good process primer

Mr. Oldach does a great job of putting into words ideas, thoughts and tangents that I always wanted to capture in words throughout my career, but now I dont't have to. Mark insightfully outlines the design process as a launchpad for creative solutions, not a rigid, constricting container. If your a designer, a must have.

Highly recommended from one designer to another

I thought the layout is very clean, with a lot of white space. Not cluttered like some other design manuals I've owned. Which makes very easy reading with no distractions. The illustrations are well used throughout. With tons of great samples it will help you generate many new ideas and help you get out of the block you thought you are in.

One of the best idea generators around.

Better than looking at design annuals for fresh inspiration. Berryman maps out the Designer/Client relationship in a way that's understandable. Each side is represented well. There are plenty of examples to learn how to generate ideas at all times, even the difficult ones.