Creating the Advertising Message

by Jim Albright

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• Format: Hardcover
• Language: English
• ISBN: 0874848849
• ISBN13: 9780874848847
• Release Date: January 1991
• Publisher: Mayfield Publishing Company
• Length: 286 Pages
• Weight: 1.15 lbs.

Customer Reviews

You need talent, but you also need this book.

Many advertising textbooks dealing with the creative aspects of the business read more like a psychology term paper. Not this one. Albright's insights, wit and obvious appreciation of a well-conceived, intelligently executed ad campaign make "Creating The Advertising Message" an essential companion in the creative process. Both beginner and seasoned pro alike will find value in having this book close at hand.

The guidebook for aspiring copywriters.

A seasoned pro, Jim Albright mixes deft storytelling with hands-on instruction and provides readers with a "bible" for the art of copywriting.

This is the greatest book for advertising-ever

Creating the Advertising Message is a "must read" for anyone who is at all interested in advertising.Jim Albright is a beautiful writer who obviously knows his "stuff," when it comes to advertising. Read this book.