Creating Relevance in a Time of Uncertainty

by Andrea Coville, B. Brown, Paul B. Brown

Marketing, when you boil it all down, deals with just two things: figuring out who you want to sell to and then determining how you are going to get them to buy your product, service, or idea.

In Relevance: The Power to Change Minds and Behavior and Stay Ahead of the Competition, Andrea Coville, who heads a global marketing and public relations agency, successfully showed us how to get today's busy, distracted consumers to buy. Booklist called...

• Format: Hardcover
• Language: English
• ISBN: 1098359631
• ISBN13: 9781098359638
• Release Date: May 2021
• Publisher: Black Ink Press
• Length: 246 Pages
• Weight: 1.20 lbs.
• Dimensions: 0.8" x 6.3" x 9.2"