Corporate Identity Design

by Veronica Napoles

Book Overview

In a market cluttered with big and small companies competing for the consumer's attention, public image becomes more critical than ever to the success of any business. Veronica Napoles's Corporate Identity Design provides a practical tool for designing and implementing a successful, comprehensive corporate identity program. It is an invaluable resource, since fashioning a powerful and accessible identity is a company's best bet for capturing the attention...

• Format: Paperback
• Language: English
• ISBN: 0471289477
• ISBN13: 9780471289470
• Release Date: November 1987
• Publisher: Wiley
• Length: 144 Pages
• Weight: 0.78 lbs.
• Dimensions: 0.4" x 8.1" x 9.3"

Customer Reviews

Should Be REQUIRED Reading!

I was really surprised by this little book. Loaded with informataion!! I took a Graphic Designs Class at ISU and i want to know why this was not a REQUIRED reading? Execellent source for guidance when starting in graphic Design.

primer to learning design & client business considerations

Most books on logo design and corporate identity design are image heavy with examples and case studies instead, Veronica's book is very informative of the design process. I have taught graphic design for over 20 years at the university level and this book has always been on my recommended reading list and is one that I bring out to help explain how students should develop a concise design brief (the appendix includes a sample client questionnaire). Chapter 5 on methodology (lots of marketing analysis) appears too logical and counter intuitive but because artistic decision making has always been view skeptically by business, designers need to know how to problem solve in a manner that appears rational to business professionals. The introduction's section on "Image versus Identity" defines the two with good common sense advice. This book does not require any advanced academic studies to be comprehensive. I would give this book five stars if it were in color and updated with more contemporary examples.

Great Information!

I think this book is very usefull and descriptive. Is very difficult to find today graphic design books with information you can use in your everyday work.Usually there are a lot of books with images and graphic examples, but what about theory?! I highly recommend this one.