Content is King

by Chris J. Vargo, Anita Greenhill, Gary Graham, et al.

Book Overview

From the viewpoint of newspaper organizations the main competitive media has shrunk to only one, the internet. But the effect of this innovation has been devastating in capturing the vast majority of the advertising revenues on which newspapers have depended. The larger the internet-based media became the more newspapers and other media shrank. Pairing an academic and former industry news manager, this textbook assesses the situation in which the...

• Format: Paperback
• Language: English
• ISBN: 1623565456
• ISBN13: 9781623565459
• Release Date: October 2015
• Publisher: Bloomsbury Publishing PLC
• Length: 256 Pages
• Weight: 0.85 lbs.
• Dimensions: 0.7" x 5.9" x 8.9"