Content Everywhere: Strategy and Structure for Future-Ready Content

by Sara Wachter-Boettcher

Book Overview

Care about content? Better copy isn't enough. As devices and channels multiply--and as users expect to relate, share, and shift information quickly--we need content that can go more places, more easily. Content Everywhere will help you stop creating fixed, single-purpose content and start making it more future-ready, flexible, reusable, manageable, and meaningful wherever it needs to go.

• Format: Paperback
• Language: English
• ISBN: 193382087X
• ISBN13: 9781933820873
• Release Date: December 2012
• Publisher: Rosenfeld Media
• Length: 240 Pages
• Weight: 1.04 lbs.
• Dimensions: 0.9" x 6.0" x 8.9"