Consumer Behaviour in Tourism

by John Swarbrooke and Susan Horner

Book Overview

Now fully revised and updated, the fourth edition of this bestselling text provides students with a vital understanding of the nature of tourism and contemporary tourist behaviour. It also shows them how this knowledge can be used to manage and market tourism effectively in a variety of sectors of tourism including tour operations, hospitality, visitor attractions, transport, retail travel, cruising and airlines.

This fourth edition has...

• Format: Hardcover
• Language: English
• ISBN: 0367495635
• ISBN13: 9780367495633
• Release Date: December 2020
• Publisher: Routledge
• Length: 484 Pages
• Weight: 2.86 lbs.
• Dimensions: 1.2" x 6.9" x 9.9"