Consumer Behavior

by William D. Wells and David Prensky

This book illustrates the real behavior of everyday consumers and shows how marketers, consumer activists, and public officials influence that behavior. It is organized around an underlying framework... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0471596418
• ISBN13: 9780471596417
• Release Date: January 1996
• Publisher: Wiley
• Length: 592 Pages
• Weight: 2.85 lbs.
• Dimensions: 0.9" x 8.1" x 10.2"