Consumer Behavior and Culture: Consequences for Global Marketing and Advertising

By: De Mooij, Marieke K.

Book Overview

Marieke de Mooij's new edition of Consumer Behavior and Culture continues to explore how cultural influences can affect consumer behavior. The author uses her own model of consumer behavior to try and... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0761926690
• ISBN13: 9780761926696
• Release Date: August 2003
• Publisher: Sage Publications, Inc
• Length: 360 Pages
• Weight: 1.45 lbs.
• Dimensions: 0.8" x 7.0" x 10.0"