Competitive Intelligence in the Computer Age

by Carolyn M. Vella and John J. McGonagle

Competitive intelligence uses public sources to obtain valuable information on competition and competitors. By using competitive intelligence aggressively and intelligently, corporations can obtain information on potential acquisition targets, markets, key personnel, the probable emergence of new products, or the financial strength or contracts of a competing firm. An absolutely indispensable playbook for anyone who has to compete during the information...

• Format: Hardcover
• Language: English
• ISBN: 089930169X
• ISBN13: 9780899301693
• Release Date: June 1987
• Publisher: Praeger
• Length: 208 Pages
• Weight: 0.86 lbs.
• Dimensions: 0.5" x 5.5" x 8.5"