Communicator-in-Chief: How Barack Obama Used New Media Technology to Win the White House

by John Allen Hendricks and Robert E. Denton Jr.

Book Overview

Communicator-in-Chief examines the role of new media technologies such as e-mail, Twitter, Facebook, MySpace, YouTube, blogs, video games, texting and the Internet in the historic 2008 presidential campaign. Politicians of the twenty-first century will use the Obama campaign's new media technology strategy to not only communicate with the electorate, but also raise money and motivate voters to go to the polling places on election day.

• Format: Paperback
• Language: English
• ISBN: 0739141066
• ISBN13: 9780739141069
• Release Date: January 2010
• Publisher: Lexington Books
• Length: 188 Pages
• Weight: 0.70 lbs.
• Dimensions: 0.6" x 5.9" x 8.9"