Coming to Concurrence: Addressable Attitudes and the New Model for Marketing Productivity

by J Walker,Ann,Craig Smith,Clurman,Wood, Craig Wood, J. Walker Smith, et al.

Nearly 70 percent of consumers say they are interested in products that shield them from all marketing and advertising. For marketers who rely on force-feeding marketing messasges to their prospects... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 097045158X
• ISBN13: 9780970451583
• Release Date: October 2004
• Publisher: Racom Communication
• Length: 288 Pages
• Weight: 1.39 lbs.
• Dimensions: 0.9" x 6.4" x 9.0"