Classical Rhetoric and Modern Public Relations: An Isocratean Model

by Charles Marsh

Book Overview

This book expands the theoretical foundations of modern public relations, a growing young profession that lacked even a name until the twentieth century. As the discipline seeks guiding theories and paradigms, rhetorics both ancient and modern have proven to be fruitful fields of exploration. Charles Marsh presents Isocratean rhetoric as an instructive antecedent. Isocrates was praised by Cicero and Quintilian as "the master of all rhetoricians,"...

• Format: Paperback
• Language: English
• ISBN: 113823382X
• ISBN13: 9781138233829
• Release Date: October 2016
• Publisher: Routledge
• Length: 208 Pages
• Weight: 0.63 lbs.
• Dimensions: 0.4" x 6.0" x 9.0"